I'm Fadly a Product Designer (UI/UX) 
Currently at HappyFresh 
crafting seamless groceries 
experiences with fingertip 
Outstanding Payment Featured
HappyFresh ā½ 2024Why hasn't customer paid the Outstanding Payment? How design can increased number of uncollected debt/lost money?
Customer's Accessibility in Global Home
HappyFresh ā½ 2023Many offline supermarkets have an app that allows customers to convert to online orders. How can we, as a supermarket platform, utilize this? How can customers receive the same benefits as they do with offline groceries?
Supermarket Loyalty Deals
HappyFresh ā½ 2023Many offline supermarkets have an app that allows customers to convert to online orders. How can we, as a supermarket platform, utilize this? How can customers receive the same benefits as they do with offline groceries?
KitaBeli's Design System
KitaBeli ā½ 2023Identify the right design language and visuals that match our target customers by conducting research (Forum Group Discussion) to make the right decisions.
Mitra Referral Rewards Program
KitaBeli ā½ 2023One of the pain points for potential users is the difficulty of the acquisition channel. How can design address this issue and make it easier for people who download the app to become active users?
Construction Data For Better Experience
BCI Central ā½ 2021Some clients churned because the app experience was outdated and not maintained with updated features and functionality. How can we revamp the app to make it improve for both existing and potential clients?
Humanizing Teleconsultation
Aido Health ā½ 2020Back in 2020, when the pandemic first hit Indonesia, the product team needed to emphasize how we could address the need for doctor consultations for inpatients. Teleconsultation had to provide a better user experience for booking appointments online.
Hi! Iām Fadly, currently as Sr. Product Designer at HappyFresh. I have gained experience working with various startups and corporate in field such as HR System, Health Tech, eCommerce / Groceries and many more. And i build Hagnos Studio as my freelance project serve many companies worldwide.
View CV
