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Fadlyansyah
Digital Product Designer (UX/UI)

Currently at HappyFresh & building Hagnos Studio. Focused on crafting intuitive and seamless user experiences that solve real problems and drive business impact.

HappyFresh

HappyFresh

Sr. Product Designer   ✧   Feb 2023 - Now

HappyFresh is a leading online grocery shopping service platform in various major cities in Indonesia, having previously operated in Malaysia and Thailand.
✧    Lead the end-to-end design process for customer app and fleet aiming to deliver a positive impact on the business.
✧    Refine design & research strategies and improve user flows through continuous iteration and data-driven decisions.
Achievements:
✧    Designed new Login Signup increased the acquisition rate and contributed to ~10% overall GMV.
✧    Revamped Global Home to visibility of supermarket section with results in conversion rate ~20%rel higher (phase I).


Initiative i handled:

Supermarket Loyalty   ✧  Purchase with Purchase   ✧   Surfacing Payment Promo   ✧   Global Home Revamp and more...

KitaBeli

KitaBeli

Sr. Product Designer   ✧   Jun 2022 - Jan 2023

KitaBeli is a social commerce offering fast-moving consumer goods on its gamified platform with focusing in 2nd tier cities in Indonesia.
✧    Create and present design concepts of customer acquisition in brainstorming sessions, design critiques, and stakeholder reviews to iterate and improve design.
✧    Collaborate with product teams and developers to bring designs to life.
Achievements:
✧    Release 1st KitaBeli Design System to increase % of efficiency and collaboration of work.
✧    Designed Daily Point rewards feature and increase ~15% of daily active user and retention.

Initiative i handled:

Customer and Community Leader Rewards   ✧  User onboarding   ✧   Gifting   ✧   KitaBeli Design Systems and more...


BCI Central

BCI Central

Sr. Product Designer   ✧   Sep 2020 - Jun 2022

BCI Central is a company based on Australia, New Zealand and Indonesia specializes in empowering sales success through the application of construction data.
✧    Lead the design process end to end and collaborate with C-level and stakeholders to translate business requirements into functional design solutions.
✧    Coach junior designers to enhance user experiences.
Achievements:
✧    Release BCI LeadManager in multiple platforms and used for global markets (Australia & NZ, SouthEast Asia, USA).
✧    Launch revamped website BCI Central.

Initiative i handled:

LeadManager App   ✧  Anaytix   ✧   BCI Central website improvement   ✧  and more...


aido health

Aido Health

Product Designer   ✧   Mar 2019 - Sep 2020

Aido Health is a sister company of Siloam Hospital Group that focuses on partnering with numerous hospitals to facilitate bookings for doctor, physiotherapy, nursing, and telemedicine home care services.
I worked here on as first UX Designer and crafting home carem, telemedicine services from end to end, collaborating with product managers and engineers. I closely engaged with stakeholders, conducted benchmarking against direct and indirect competitors, and facilitated brainstorming sessions to develop the features we wanted to build

Initiative i handled:

Whole App Experiences   ✧  Telemedicine Feature   ✧  and more...

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