Hi I'm Fadly a Product Designer (UI/UX) Currently at HappyFresh crafting seamless groceries experiences with fingertip

Supermarket Loyalty Deals

Many offline supermarkets have an app that allows customers to convert to online orders. How can we, as a supermarket platform, utilize this? How can customers receive the same benefits as they do with offline groceries?

KitaBeli's Design System

Identify the right design language and visuals that match our target customers by conducting research (Forum Group Discussion) to make the right decisions.

Mitra Referral Rewards Program

One of the pain points for potential users is the difficulty of the acquisition channel. How can design address this issue and make it easier for people who download the app to become active users?

Construction Data For Better Experience

Some clients churned because the app experience was outdated and not maintained with updated features and functionality. How can we revamp the app to make it improve for both existing and potential clients?

Humanizing Teleconsultation

Back in 2020, when the pandemic first hit Indonesia, the product team needed to emphasize how we could address the need for doctor consultations for inpatients. Teleconsultation had to provide a better user experience for booking appointments online.