Fadlyansyah
Digital Product Designer (UX/UI)
Currently at HappyFresh & building Hagnos Studio. Focused on crafting intuitive and seamless user experiences that solve real problems and drive business impact.
Currently at HappyFresh & building Hagnos Studio. Focused on crafting intuitive and seamless user experiences that solve real problems and drive business impact.
HappyFresh is a leading online grocery shopping service platform in various major cities in Indonesia, having previously operated in Malaysia and Thailand.
✧ Lead the end-to-end design process for customer app and fleet aiming to deliver a positive impact on the business.
✧ Refine design & research strategies and improve user flows through continuous iteration and data-driven decisions.
Achievements:
✧ Designed new Login Signup increased the acquisition rate and contributed to ~10% overall GMV.
✧ Revamped Global Home to visibility of supermarket section with results in conversion rate ~20%rel higher (phase I).
Initiative i handled:
Supermarket Loyalty ✧ Purchase with Purchase ✧ Surfacing Payment Promo ✧ Global Home Revamp and more...
KitaBeli is a social commerce offering fast-moving consumer goods on its gamified platform with focusing in 2nd tier cities in Indonesia.
✧ Create and present design concepts of customer acquisition in brainstorming sessions, design critiques, and stakeholder reviews to iterate and improve design.
✧ Collaborate with product teams and developers to bring designs to life.
Achievements:
✧ Release 1st KitaBeli Design System to increase % of efficiency and collaboration of work.
✧ Designed Daily Point rewards feature and increase ~15% of daily active user and retention.
Initiative i handled:
Customer and Community Leader Rewards ✧ User onboarding ✧ Gifting ✧ KitaBeli Design Systems and more...
BCI Central is a company based on Australia, New Zealand and Indonesia specializes in empowering sales success through the application of construction data.
✧ Lead the design process end to end and collaborate with C-level and stakeholders to translate business requirements into functional design solutions.
✧ Coach junior designers to enhance user experiences.
Achievements:
✧ Release BCI LeadManager in multiple platforms and used for global markets (Australia & NZ, SouthEast Asia, USA).
✧ Launch revamped website BCI Central.
Initiative i handled:
LeadManager App ✧ Anaytix ✧ BCI Central website improvement ✧ and more...
Aido Health is a sister company of Siloam Hospital Group that focuses on partnering with numerous hospitals to facilitate bookings for doctor, physiotherapy, nursing, and telemedicine home care services.
I worked here on as first UX Designer and crafting home carem, telemedicine services from end to end, collaborating with product managers and engineers. I closely engaged with stakeholders, conducted benchmarking against direct and indirect competitors, and facilitated brainstorming sessions to develop the features we wanted to build
Initiative i handled:
Whole App Experiences ✧ Telemedicine Feature ✧ and more...
