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Experience


HappyFresh

HappyFresh
Feb 2022 - Present

Sr. Product Designer - Fulltime
HappyFresh is a leading online grocery shopping service platform in various major cities in Indonesia, having previously operated in Malaysia and Thailand.
- Lead the end-to-end design process for customer app and fleet to aiming to deliver a positive impact on the business.
- Crafting wireframes, prototypes, and high-fidelity designs to proficiently articulate design concepts and interactions.
- Collaborating with cross-functional teams and stakeholders to ensure high-quality design solutions.
- Establish design system to speed up and efficiency to scale-up design needs.


Hagnos Studio

Hagnos Studio
Mar 2019 - Present

Founder & Product Design - Freelance
I am building Hagnos Studio, specializes in web development and mobile application design (UI/UX). Here are a few projects that I have handled:
- FutureRays Consulting
- TGM (Trainingszentrum für Gesundheitsmission)
- PGA Anlagenbau - Savings Calculator
- OSD (Österreichisches Sprachdiplom Deutsch)
- Vaksin Gotong Royong Dashboard
- Cavinnash Auktionen


KitaBeli

KitaBeli
Jun 2022 - Jan 2023

Sr. Product Designer - Fulltime
KitaBeli is a social commerce platform focused on 2nd tier cities in Indonesia that helps users obtain lower prices for their daily needs.
- Designed to make it easy for customers and Mitra to onboard, increasing the conversion of acquisitions.
- Designed a daily point rewards system as a gamification feature to increase daily active users and retention.
- Initiate to make first version of Design System with Atomic Design method to increase efficiency and collaboration work.


BCI Central

BCI Central
Sep 2020 - Jun 2022

Sr. Product Designer - Fulltime
BCI Central is enabling sales success in Indonesia, ANZ and US with construction data solutions platform.
- Lead the design process end-to-end to build LeadManager App across platform from scratch.
- Working closely with Australia team for product alignment, UX Strategy, UI design across multiple platforms.
- Improve customer experience and workflow collaboration with engineers, product managers and stakeholders.